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Target Setting: Set your marketing goals clearly. What results do you want to achieve from your marketing strategy? Objectives such as increasing sales, enhancing brand awareness, increasing market share, improving customer interaction, etc.
Product or Service Analysis: Carefully evaluate your products or services. What benefits do you offer and the competitive features do you have? Are there gaps in the market that you can take advantage of? Analyze the strengths and weaknesses of your products or services to determine how to market them effectively.
Target audience identification: Identify the target audience you wish to target. Who are your potential customers? What are their interests, needs and preferences? Create the perfect character for your customer (Buyer Persona) Difference between marketing strategy and marketing campaign Marketing Strategy and Marketing Campaign are terms used in the context of marketing but refer to different concepts. Here’s the difference between them: Marketing Strategy:
Marketing strategy is the overall plan that defines goals, methodology and schemes for achieving the organization’s long-term marketing goals. Marketing strategy includes identifying target audiences, setting a competitive position, determining the value of products or services, selecting marketing channels and tools, and identifying general tactics and actions that will help achieve objectives. Marketing Campaign:
The marketing campaign is to implement a range of integrated, coordinated and defined marketing activities within a specified period of time to achieve a particular goal. The marketing campaign aims to implement a specific marketing strategy in detail and concrete, and uses different tools and techniques.
Types of marketing strategies
There are several types of marketing strategies that organizations can adopt according to their own goals and circumstances. Here are some common marketing strategies:
Holistic Marketing Strategy:
This strategy is based on the integration of all aspects of marketing, from internal marketing to external marketing, public relations and social marketing. It aims to create an integrated and harmonious customer experience and enhance strong relationships with them.
Competitive Marketing Strategy:
This strategy focuses on achieving competitive excellence by analysing and understanding competitors and identifying unique competitive advantages that make the organization stand out in the market. This strategy may include the use of competitive prices, product innovation, and targeted marketing for key customer target groups.
Hybrid Marketing Strategy:
Hybrid Marketing Strategy: This strategy depends on using a combination of different marketing methods and tools, such as traditional marketing and digital marketing, to effectively reach the target audience. Benefits from the advantages of different channels and technologies to communicate with customers and achieve marketing goals.