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What is social media management?
Social media management functions include:
Create a strong presence: This includes professionally creating and managing different platform accounts, adjusting the necessary settings, and creating multiple pages and accounts as needed.
Content creation: Social media management requires the creation of attractive content and values that attract the attention of the target audience. This can include photos, videos, texts, links, interactive content.
Scheduling and posting content: A schedule for posting content on different platforms is prepared on a regular basis in accordance with the specific marketing strategy.
Interaction and response: Responses include comments, queries and messages sent by followers and customers. This aims to build relationships, increase participation and promote interaction.
Performance monitoring and analysis: Social media management includes monitoring and analysis of content performance, interaction, participation and follow-up. Data and analysis are used to measure success and manage advertising campaigns.
Managing social media campaigns
Social media sites are owned and operated by private companies. There are many companies that own and operate popular social media platforms. Some of the most prominent companies are:
Facebook: Facebook has several social media platforms including Facebook itself, Instagram and WhatsApp.
Twitter: Twitter operates a microblogging and social media platform that allows users to send and receive tweets.
YouTube: affiliated with Google, and allows sharing and watching videos online.
LinkedIn: LinkedIn is a platform for professional communication, where users can build professional networks and connect with employers and other professionals.
Snapchat: Snapchat allows you to share photos and videos with friends and family and features temporary messages that disappear after reading them.
This is not a comprehensive list, as there are many other social networking platforms that are operated and operated by different companies.